Culture, Communication, and Strategy in Digital Commerce
This special session highlights the intersection of culture, communication, and strategy in digital commerce. Papers examine how cultural identification influences consumer engagement, the evolution of e-marketing strategies, and the growing impact of influencer marketing on trust and loyalty. Cross-cultural communication challenges in e-business are addressed, alongside language-related issues that affect accessibility and inclusivity in global markets. By integrating perspectives from marketing, communication, and linguistics, the session offers a multidisciplinary view of how digital commerce adapts to diverse cultural contexts, providing insights for scholars, practitioners, and policymakers navigating the complexities of global e-business.
Session Organizer
Prof. Clara Herlina Karjo, Bina Nusantara University, Indonesia
The topics of interest include, but are not limited to:
- Cultural identification in E-commerce
- E-marketing strategies in global context
- Influencer marketing and consumer trust
- Cross-culture communication in e-business
- Language and accessibility in digital business
Submission Methods
Submit your Full Paper (no less than 8 pages with one column) or your paper abstract-without publication (200-400 words) via Online Submission System, then choose Special Session 1 (Culture, Communication, and Strategy in Digital Commerce)
Introduction of Session Organizer
Prof. Dr. Clara Herlina Karjo obtained her extensive education in English language teaching and applied linguistics from Indonesian Catholic University of Atmajaya, Jakarta. She joined Bina Nusantara University in 2002. She has been teaching several linguistics related subjects such as English Phonology, Sociolinguistics, Pragmatics and Translation.
Doing research and writing research papers have been Dr. Clara's passion for quite a long time. She has produced a lot of research papers in the area of English linguistics and applied linguistics. Some of her topics of research include machine translation, language acquisition, critical discourse analysis and digital language learning. Nowadays, she also explores the role of language in digital business and digital marketing. Dr. Clara also presents her research papers in various conferences and seminars around Indonesia and abroad.